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Using the PESO Model for Integrated Marketing
The PESO model: Paid, Earned, Shared, and Owned media, helps businesses align their marketing efforts across multiple channels for...
Jan 284 min read
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Leveraging Nostalgia Marketing for Specific Generations
Explore how nostalgia marketing works when targeting highly specific generations (e.g., marketing VHS tapes to 80s collectors or retro...
Jan 1911 min read
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Invisible Branding: When Subtlety is the Best Marketing Tool
Every other day, it feels like brands are shouting at us from every corner—bright billboards, in-your-face ads, and influencers screaming...
Jan 126 min read
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What is Guerrilla Marketing: The Risks and Rewards
What Guerrilla marketing is and the risks/rewards.
Jan 64 min read
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The Power of Micro-Influencers: Why Smaller Audiences Create Bigger Results
Instead of paying $5,000 for a single post on big influencers, that also only bring 50 people to the page, start recruiting small...
Dec 31, 20245 min read
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What's the Difference Between Social Media Ads and Google Ads?
Find out what's the different between crafting and launching social media ads and google ads. Introduction Overview of Google Ads...
Oct 31, 20245 min read
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Why a Strong Website is Essential Before Launching Your Ads
Nowadays, everybody wants to start ads without doing much and they think that ads will just magically convert conversions. But in reality...
Oct 19, 20245 min read
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Emotional Marketing: The Best Marketing Strategy
How targeting emotions with marketing is your best bet in 2024.
Oct 11, 20244 min read
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How To Find The Best Keywords
In this blog, I will be sharing how I find the best keywords for Google ads, SEO and other platforms Table of Contents Introduction...
Sep 1, 20243 min read
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The Role of SEO in Modern Marketing
SEO is a very important factor when it comes to marketing in today's world, it's a critical component of any successful marketing...
Aug 20, 20243 min read
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